L.L. Bean making tracks to Broadway in New Haven

L.L. Bean’s bootmobile backed into place on the traffic island off Broadway Monday to signal the next business Yale University will add to its concentration of shopping options in this part of the city.

The two-level, 9,000-square-foot store is scheduled to open in summer 2018 as the larger retail component of the graduate student housing under construction at 272 Elm St.

Jamie Gull, vice president of retail real estate at L.L. Bean, said it will feature “curated” merchandise aimed at customers in Greater New Haven.

“We know people here … in the Greater New Haven area love L.L. Bean because we have so many of you today who buy from us online and from catalogs,” Gull told the crowd of city and Yale officials and workers at the announcement.

The store will also feature L.L. Bean’s Outdoor Discovery School, where classes will be offered in various activities, such as kayaking and fishing, although the specifics of this store’s programs have yet to be decided.

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