QU shops ‘til it drops

Quinnipiac Night draws students to New Haven despite frigid temperature

By Matthew Fortin

Although temperatures plunged below the freezing mark this past Friday, ever-hardy Quinnipiac students braved the cold for an evening of exclusive retail discounts in New Haven.

The first ever Quinnipiac Night, organized by The Shops at Yale, served as an experiment to see whether or not students would trek to Broadway for savings at local vendors.

Discounts could be found throughout a wide scope of retailers along Broadway and York Street, including 20 percent off at J.Crew, free churros at Tomatillo and free facials at Origins.

Participants pre-registered online before the night, and signed in at J.Crew where they received wristbands and a coupon booklet.

By the end of registration, 66 students arrived, a little over a quarter of the 200 students who signed up online.

“We wanted to do something for Quinnipiac students to expose them to the area, and hopefully they’ll come back,” Marketing Manager of The Shops at Yale and Yale University Properties Natashya Fernando said. “The merchants loved participating with students; it took no convincing.”

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