College Night on Broadway expands reach

This Thursday, New Haven residents will once again clamor for ice cream, music and henna in a busy evening for students from Yale and surrounding universities alike.

College Night on Broadway — a biannual event that promotes The Shops at Yale with discounts and free entertainment — debuted over 10 years ago to advertise stores in the Broadway shopping district to students who had voiced concerns that stores in the area were not marketing to them.

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